How do you run your business? Are you jumping from one fire to the next, without delegating or documenting what you’ve done? If you’re like most small business owners, you probably think that in order for things to be done right, you have to do them yourself… but it doesn’t have to be that way!
Check out this quick video where we talk about the purpose of standard operating procedures (SOPs) and how you can use them to free yourself from the day-to-day operations of your business. Watch it below:
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To get a bit of an idea, who has heard the term standard operating procedures? Perfect. I’ll get you to leave your hand raised if you’ve got a suite of standard operating procedures implemented in your business that other team members follow. There are still a few, which is great. But the vast majority of people, even though they’ve heard about it haven’t necessarily implemented it.
In business, trust me, there are a million things you can do. We all know there are an infinite number of things you could be working on. How do you identify which things you should be working on right now? For most entrepreneurs, they will jump to the next biggest fire. What is going on in the business, which client needs help, which team member is calling for my attention? That is how you do it.
Or maybe, you run it from your inbox. A lot of entrepreneurs do that. You watch the emails come through and that is how you decide what to work on. I think there is a point when you recognise, with everything that needs to be done, I can’t do everything. As a business owner, you’re wearing all these hats. You’re the sales department, you’re the accounting department, you’re the delivery department. You’re doing all these different components of business.
Then you say, I’m not going to be able to do everything if we try to scale this a bit bigger. How do you start to prioritise? Even though we’ve all heard the term systems and far fewer have implemented it, part of the reason is you know it’s important but it’s not urgent. It’s one of those things you know you should be doing.
You’re in that moment when you could be creating a system or documenting your processes and procedures. You say, I could do that, or I could do it all myself. It will take me half an hour or an hour to put the system or process in place. Or just this once, I could do it myself and it will take five minutes. It is important but not urgent, so it gets lower priority. It is therefore something you never actually get around to.
But we all know those one-time events are not one-time events. Often there are a lot of processes and procedures in business that happen over and over again. Just those five minutes there, when you calculate that across the life cycle of you doing that particular task, you’ve lost a lot of time.
To build a business that is scalable, that’s sellable, that works without you, you’re going to have to get processes ad procedures in place. I know it’s not as sexy as driving traffic or product launches or creating front end offers and all that sort of thing. That seems to be where a lot of entrepreneurs are drawn to. That’s what we see in the internet marketing space. They’re the products that are actually selling.
But to build that real business, and to bridge through from that level two entrepreneur to what I’m going to talk about as the level three entrepreneur, which is the systems entrepreneur, and to grow through that is what we’re going to have a look at.
Curious to know how you can use SOPs to build a business that works without you? Click here to sign up for your free systemHUB account and discover the true purpose of Standard Operating Procedures.