Who doesn’t get excited talking about their experiences of products and services with friends, family, and people they know? Each time we make a great purchase, we post about it on Facebook or Instagram. We tweet about it on Twitter and in some occasions, even write a review online. People as social beings are simply wired this way!
As a business owner, you’d love to be that company or product people talk glowingly about. So you’d best keep your customers happy. After all, satisfied customers are the best marketing tool for any business. They spread the word about their buying experiences and influence others’ purchasing decisions.
According to a Nielsen Global Survey, 92% of consumers trust referrals from people they know. People are four times more likely to make a purchase based on referrals from a friend. Many potential buyers also look to online reviews for guidance before deciding where or what to buy.
Referrals save you plenty of time and energy winning over new business. By taking advantage of your existing pool of satisfied customers, you’re not only creating repeat business but also stimulating referrals.
So, what is the secret to getting more referrals?
Marketing expert John Jantsch designed this 9-step systematic approach to harnessing the power of referrals to ensure repeat business and a steady flow of new customers.
Tip! This process can be used as a framework to cover your overall approach to marketing, or as a strategy for a product launch or sale.
Word-of-mouth referrals are your company’s most powerful marketing channel. They have helped hundreds of businesses achieve exponential growth without putting a dent on their marketing budgets.
You too can leverage the power of referrals to keep satisfied customers, bring in new business, and increase sales.
Having the right tools, processes, and system in place will help you implement your own referral strategy with ease. Follow this 9-step system and you will soon be on your way to increasing referrals and generating new business for your company.
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