David Jenyns

systemHUB Founder

Best-Selling Author, Podcaster,
Speaker & Serial Business Owner


David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services.

In 2016, he successfully systemised himself out of that business, hired a CEO, and stepped back from daily operations. Through this process, he became a systems devotee, founding SYSTEMology.

Today, his mission is to free all business owners worldwide from the daily operations of running their businesses.

Jenyns spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology across the globe. He also delivers workshops, and keynote addresses and hosts his own popular podcast – Business Processes Simplified.


  • Sold the Melbourne Cricket Ground (MCG)
  • Personally coached 162 businesses, in 48 industries, across 27 countries
  • Thousands of businesses worldwide use SYSTEMology
  • Authored and launched multiple Amazon bestselling books

Dave’s Books

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