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- Think of one real customer, not a category. The details that make an avatar useful come from someone you have actually spoken to.
- Say what they had already tried before they found you. That is usually where the sharpest language comes from.
- Include the ones you do not want. Knowing who to turn away makes the avatar do work, rather than describing everybody.
- Push it for their words, not your description of them. "I am the bottleneck" is usable in an ad. "Operationally constrained" is not.
Now save it in systemHUB.
An avatar is only worth writing if the people who write your emails, take your calls and answer your enquiries all read the same one. In systemHUB it sits with the rest of the business context, so it shapes what your team writes instead of living in one person's notes.
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