No account needed to try. Sign up to a FREE systemHUB trial for unlimited use.
Get a better result
- Answer as if a customer asked you in a pub, not in a pitch. The honest version is usually the differentiated one.
- Name who you lose to. A USP that does not survive contact with your actual competitor is just a slogan.
- Give it something you can prove. "Same day" or "one point of contact" beats "quality service" because a customer can check it.
- If it comes back sounding like anyone in your industry could say it, tell it that. The second pass is where it gets sharp.
Now save it in systemHUB.
A USP is only worth writing if it reaches the people who answer your phone, write your quotes and reply to your enquiries. In systemHUB it sits with the rest of the business context, so it shapes what your team says instead of living in a document you wrote once.
Start free trial