2019-05-30T13:49:06+10:00 David Jenyns

Podcast Episode #21

For many people, franchising is a dream that they often feel is out of reach. They think that getting everything set up from an administration point of view seems far too challenging to get it right. With Brian’s system, we get to see how his team helps businesses to franchise, from signing up to the program to helping them operate.

Guest’s Background:

Brian Keen is the founder of Franchise Simply. He has been managing his own businesses for over 40 years, specializing in the franchise sector for the last 30 years. This experience tells him franchising offers one of the most exciting business models around for anyone looking to create real wealth and financial independence for themselves.

Brian trained as a Quantity Surveyor in England and then emigrated to Malawi in Central Africa where he opened businesses in building, property development and transport.

Brian built ‘Franchise Simply’ with the aim of showing business owners how to transform a family-sized firm into a multi-million dollar asset through a unique four-step system, saving tens of thousands of dollars in consultancy fees in the process.

He’s passionate about helping people become financially secure and independently wealthy through business, wherever they are, whatever their background. That’s why Brian founded and became Chairman of MicroLoan Foundation Australia (MLFA), a charity which, to date, has provided over $750,000 in loans to impoverished women in Malawi to allow them to start their own business and improve life for themselves and those who depend on them.

Grab Brian’s system: The Franchise Success Path

The Franchise Success Path

Step 1: New Member signed on

  • The process to sign on a new member is completed.

Step 2: Kickstart Training Workshop

  • The Member attends the next available Kickstart Training Workshop.

Step 3: Franchise Status Review

  • The Member is taken through the Franchise Status Review
  • This results in a one-page-plan on what they will cover and when.

Step 4: Introductory mentoring session

  • An Introductory Mentoring Session is held with Brian.
  • To organise introduction to relevant Team Members.
  • Advice on the process used as they go through each step with relevant Team Members and Brian’s mentoring sessions.

Step 5: Introduction sessions with Specialist Team Members

Introduction sessions with relevant Specialist Team Members will take place as relevant to package purchased:

  • Organisation Structure
  • Overview for starting Operations Manuals
  • The brand – initial review
  • Corporate structure and budgets – initial review
  • Territories – introduction
  • Legal – introduction

Further detail:

Step One – Develop the big picture for your franchised business

Step

Action

Specialist input

Organisation structure

Mentoring to get organisation structure in place

Procedures Specialist

Establish process for Operations Manual

Mentoring to get initial process in place to start collecting material for Ops Manual

Procedures Specialist

Brand review

Initial review of brand for relevance of franchised business

Brand Specialist

Marketing

Plan marketing for franchise group using Guides

 

 

Step Two – Define the franchise business elements

Step

Action

Specialist input

Budgets and fee structures

Member prepares budgets

 

Accountant comments

Territories

Discussion with territory specialist as required

Territory Specialist

Communication and support

Complete work following Guide

 

 

Step Three – Design your franchise system

Step

Action

Specialist input

Operations Manuals

Complete work following Guide

Manuals writer

Legal documents

Complete questionnaire with Brian’s input

Send to legal crew

Work through with Brian’s input

Brian

Lawyer

Training

Initial review to see how training will be needed and plan for it

Training Specialist

Pilot and Franchisor business setup

Establish

 

 

Step 6: Member completes work

  • Member completes work for each step
  • Using Guides and Team Member input as relevant to package purchased.
  • By working through each step in the order given below.
  • With all Programs, except the ToolKit Program, Brian will mentor the Member through the process with advice and assistance and review the work undertaken by the Specialist Team Member.

 

Further detail:

Step Four – Deploy your franchise group

Step

Action

Specialist input

Recruitment workshop

Held with Brian

Introduction to relevant brokers etc.

Brian

Review

Ongoing

 

Thank you for listening!

Thanks for taking the time to listen to the Business Processes Simplified podcast. If you enjoy listening to this podcast, please share it on Facebook and/or leave a review on iTunes.
 
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