Podcast Episode #21
Today’s Guest, Brian Keen
Brian Keen is the founder of Franchise Simply. He has been managing his own businesses for over 40 years, specializing in the franchise sector for the last 30 years. This experience tells him franchising offers one of the most exciting business models around for anyone looking to create real wealth and financial independence for themselves.
Brian trained as a Quantity Surveyor in England and then emigrated to Malawi in Central Africa where he opened businesses in building, property development and transport.
Brian built ‘Franchise Simply’ with the aim of showing business owners how to transform a family-sized firm into a multi-million dollar asset through a unique four-step system, saving tens of thousands of dollars in consultancy fees in the process.
He’s passionate about helping people become financially secure and independently wealthy through business, wherever they are, whatever their background. That’s why Brian founded and became Chairman of MicroLoan Foundation Australia (MLFA), a charity which, to date, has provided over $750,000 in loans to impoverished women in Malawi to allow them to start their own business and improve life for themselves and those who depend on them.
The Franchise Success Path
Step 1: New Member signed on
Step 2: Kickstart Training Workshop
Step 3: Franchise Status Review
Step 4: Introductory mentoring session
Step 5: Introduction sessions with Specialist Team MembersFurther detail:
Step One – Develop the big picture for your franchised business
|Organisation structure||Mentoring to get organisation structure in place||Procedures Specialist|
|Establish process for Operations Manual||Mentoring to get initial process in place to start collecting material for Ops Manual||Procedures Specialist|
|Brand review||Initial review of brand for relevance of franchised business||Brand Specialist|
|Marketing||Plan marketing for franchise group using Guides|
Step Two – Define the franchise business elements
|Budgets and fee structures||
Member prepares budgets
|Territories||Discussion with territory specialist as required||Territory Specialist|
|Communication and support||Complete work following Guide|
Step Three – Design your franchise system
|Operations Manuals||Complete work following Guide||Manuals writer|
Complete questionnaire with Brian’s input
Send to legal crew
Work through with Brian’s input
|Training||Initial review to see how training will be needed and plan for it||Training Specialist|
|Pilot and Franchisor business setup||Establish|
Step 6: Member completes work
Step Four – Deploy your franchise group
Held with Brian
Introduction to relevant brokers etc.
Thank you for listening!
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About The Show
Business Processes Simplified
We interview industry experts and have them share their best small business systems and processes. This is the quickest, easiest and most efficient way to build a systems centered business.