The Profit First System: Mike Michalowicz’s 6 Steps to Guaranteed Profit
Most business owners run on an equation that guarantees they finish last: Sales minus Expenses equals Profit. Profit is whatever survives at the end. And because it comes last, it stays small. Mike Michalowicz flips it. Sales minus Profit equals Expenses. You take...The 1-Page Marketing Plan: A 9-Step System to Get New Customers and Scale Your Business
You know you need a marketing plan. But every time you sit down to write one, it turns into a 40-page document that no one reads, least of all you. The result? Most small business owners end up doing what Allan Dib calls “random acts of marketing”: a...
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