2019-11-20T15:25:48+11:00 David Jenyns

Podcast Episode #32

After all the hard work that has gone into creating your article, you’re doing yourself and your content a disservice by not sharing it effectively online. Have your virtual assistant at the ready as this all-encompassing five-step guide developed by Henry Reith will empower you to easily syndicate your content across the web for all to see!

Guest’s Background:

Henry Reith is a business and marketing automation hacker. SEO and Marketing dude and believer in ‘marketing is a commodity, process is priceless’.

Website: henryreith.co

Grab Henry’s system: How to syndicate mass content around the web overall process

Here’s how to syndicate your content

Step 1: Review the written article.

  • Suggestion! Use Microsoft Word files to easily upload your content to WordPress.
  • Check the article is formatted correctly using this quick checklist:
    • Title
    • Headings
    • Bold, Italic, Underlining Text
    • Text Colour
    • Quote Formatting
    • Links
    • Number or Bullet Point Lists
    • Image links
    • Content and structure must be easy to read.

Step 2: Upload the written article to WordPress.

  • Use a project management tool such as Asana (alternatives are TeamworkTrelloBasecamp) to create a master template with the steps for marketing your content. Duplicate that master template for every new article you want to market.
  • Update the task template for the article with all the below information:
    • Link to the word document
    • Links to thumbnails and featured images 
    • Titles to use (article, featured image, etc.)
    • Article category and tags
    • Slug (URL)
    • Focus keyword 
    • Author
    • Publish date
      • Suggestion! Use DropBox or Google Drive to store the documents and just share the link to the corresponding folder in the task.
  • Assign the task to your Virtual Assistant to upload the article to WordPress and schedule a due date.

Step 3: Schedule Social Media sharing.

Step 4. Publish the article in WordPress.

Step 5: Schedule SEO check-up dates.

  • Schedule dates to check your articles SEO ranking and make changes and adjustments if needed to improve SEO.

Whether it’s your first article or your hundredth, ensuring you have a strategy to syndicate your work across the web is essential to your success.

That blinking cursor is a tough foe to vanquish, so you deserve to reap the rewards of your hard work. With this five-step guide in your arsenal, you’ll attract more eyes to your content and keep your audience consistently engaged in yourself and your brand.

Thank you for listening!

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