EP 38: Creating Newsletters to Engage Existing Customers with Simon Kelly

You’ll no doubt be aware that sending a newsletter to your existing customers on a regular basis is not only a great way to engage with them, but also a way to promote new products and services and give other important updates that your company might have. And it isn’t actually as overwhelming as you think it may be when you have a system to follow on exactly how to go about doing it.

Today’s Guest, Simon Kelly

Simon Kelly is a Melbourne based website consultant, designer and web developer that helps businesses get better results from their websites. He helps businesses generate more leads and more revenue through their websites.

He believes that websites are key to a successful digital strategy and he sees many businesses failing with their marketing due to a website that is outdated, hard to navigate and does not generate leads.

That’s where his focus lies – on creating websites that are easy to use, gorgeously designed and work hard to generate leads and sales every day.

Specialties:

One of his key speciality areas is with hotels, motels and venues that he helps improve booking rates, reduce third party booking fees, and increase website exposure.

Another speciality area is with eCommerce websites, working with site owners to optimise their website for lead capture and sales.

His Process:

To achieve success, he starts with a detailed discovery process. This leaves no stone unturned as they get to the core of what makes the business unique and who the ideal customers are.

He then develops a digital strategy blueprint that outlines how to achieve goals with a focus on the website as the hub of this strategy.

Website: renegade-empire.com

How to Create a Newsletter to Engage Your Existing Customers

Purpose/Outcome

Once the process is complete, you will have a system for preparing, creating, testing and sending a highly engaging newsletter.

Why It’s Important

Sending email communications to your list is important to stay top of mind, which helps to build your authority, increase engagement in your list, and increase the likelihood of closing more deals with more prospects.

What You Will Need Before Doing This

• Marketing Tool: Mailchimp / Active Campaign / other
• Logins / URLs to access the systems: (Logins / Passwords shared via LastPass)

Overview

• Overview
• Set up (one-time)
• Find articles
• Prepare images
• Prepare content
• Create Newsletter
• Test and Deliver
• Share
• Finish here

Steps To Do It

1. Set up (one-time)
2. Create New Edition
3. Prepare Images
4. Prepare content
5. Create Newsletter
6. Test and Deliver
7. Share
8. Finish here

What Done Looks Like

You will know this process is complete when the email has arrived in your inbox.

 

Checklist

1. Set up – one the set up is complete, be sure to communicate the process to the ensure team. If the set up has been created proceed to step 2
2. Prepare content and images – contents are more effective when linked to company’s website. Prepare links and headers that will engage the audience.
3. Design the campaign – make sure that the campaign is designed within company branding guidelines (colours, fonts), make sure alignments are followed.
4. Send Test – send a test email to self and to another colleague to ensure quality and that all links are going to the correct landing page before sending.
5. Deliver – once testing is complete, set the campaign to schedule or send it out immediately, depending on your planned release time.

Thank you for listening!

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