EP 39: Identifying Your Delighted and Disgruntled Clients with Pete Nicholls

The Net Promoter System® (NPS) which has been used and loved by Disney, Lego, and Qantas, to name a few, is used to identify both your delighted clients, allowing you to get more business and referrals, and your disgruntled clients, giving you the information you need to improve their experience.

Today’s Guest, Pete Nicholls

Pete Nicholls is the Director and Marketing Technologist at HubDo.com, the global Marketing Stacks Company. Following 16 years with Cisco as Technical Director, Sales and Business Development, Pete heads hubdo.com, a Global Provider of Marketing Stacks for Consultants and Agencies.

HubDo delivers integrated Done For You solutions as Marketing Stacks for Consultants and Agencies, built on Best In Class software including HubSpot, integrated and automated using HubDo Glue, for lead generation, customer acquisition, and client engagement.

Website: hubdo.com

How to Identify Your Clients’ Level of Happy

Step 1: Send your clients a one question survey following the – Net Promoter System® (NPS).

Step 2: Identify who are you going to survey

Step 3: Send out the survey to your selected group

Step 4: Calculate your Net Promoter System® (NPS) score promoter, passive and detractor customer

Step 5: Respond to your survey respondents

Step 6: Bridge the gap

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