Podcast Episode #49
Brad’s process is about storing all lead engagement in one CRM and making it visible to the sales and the marketing team. This way, there will not be any conflict in identifying market-qualified leads and sales-qualified leads. The system will also provide you better visibility on your lead process and your general customer communication. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate their niche.
Brad is an entrepreneur, executive and technology advocate with over 25 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1992. He then started, and subsequently sold, Output Solutions Inc. Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999.
In 2016 Brad co-founded 366 Degrees – a Marketing Automation Platform for mid-size enterprises with Paul Sciandra.
Step 1: Directly engage with your connections.
Step 2: Perform social listening.
Step 3: Be savvy.
Step 4: Be flexible.
Step 5: Develop your action plan.