2020-07-30T00:17:13+10:00 David Jenyns

Podcast Episode #55

This system, by Jon Ferrara, primarily addresses the step-by-step process on how business owners can set themselves up as the authority on their field. It helps them to become on top of mind of their prospects, customers and even their influencers.

Today’s Guest

Jon Ferrara

Jon Ferrara, has been recognized for pioneering innovation in the customer management category.

He’s the founder and CEO of Nimble, an award-winning social sales, and marketing CRM for individuals and teams. It’s Ranked #1 in Overall Satisfaction by G2 Crowd and integrates with Microsoft Office 365 and Google G Suite. Learn more at Nimble.com. Ferrara was the creator and co-founder of the award-winning customer management product GoldMine.

In 1999, Goldmine got acquired by FrontRange and Ferrara left to pursue other interests. During those years, Ferrara continued to watch the CRM market. He saw that most of the CRM products that were serving small businesses moved upmarket (and became more costly and complex) or fell by the wayside, leaving the market underserved.


  • Entrepreneurship and Product Innovation
  • Brand and Identity Development
  • Marketing and Sales Strategy
  • Managing Global 350+ persons Corporations

Website: nimble.com

Grow Sales Through Social Sales

Step 1: Create your persona.

Step 2: Identify the influencers of your prospects.

Step 3: Share your content.

Step 4: Listen and engage.

Step 5: Follow up and follow through.

System Notes

  • While this system suggests using other influencer’s content, Jon suggests that you create a content you could call your own.
  • One way to create your own content is to engage with influencers from your field and share that conversation as your content.

Thank you for listening!

Thanks for joining us for this episode. Do you have any questions or feedback you’d like to share? We’d love to hear it! Let us know in the comments section below.

If you enjoy listening to this podcast, please share it on Facebook and leave an honest review on iTunes. We’d love to know what you think.

Remember – the next system we share could be just the one you been looking for, so subscribe on iTunes so you can get the latest episodes as soon as they’re published.

About The Show

Business Processes Simplified

We interview industry experts and have them share their best small business systems and processes. This is the quickest, easiest and most efficient way to build a systems centered business.

Latest Episodes

EP 94: 9 Steps To Build Your Business with Peter Hickey

EP 94: 9 Steps To Build Your Business with Peter Hickey

Podcast Episode #94This system aims to help businesses with stress management while putting everything together and being coordinated with every step. With all the pressure entrepreneurs go under in running their business, they need to boil things down and set up a...

EP 92: The Power Principles of Time Mastery with Walt Hampton, J.D.

EP 92: The Power Principles of Time Mastery with Walt Hampton, J.D.

Podcast Episode #92We are taught to work harder, longer and faster, in order to achieve most with the time we have. The system reveals the main principles behind time mastery, which will help you to become a master of yourself and how you show up in time in the long...

Share This