Podcast Episode #58

This document summarizes the nine-point marketing framework for small to medium business owners that is part of the author’s book, The 1-Page Marketing Plan. Each point provides ideas that will help you plan your own marketing strategy. The Nine-Point Marketing Framework is divided into three phases and each phase has three steps. The 9-point framework has a 3×3 boxes laid out on a canvas.

Guest’s Background:

Successwise was founded by Allan Dib. Allan is a serial entrepreneur, rebellious marketer, technology expert and #1 bestselling author.

He has started, grown and successfully exited multiple businesses in various industries. One of his previous businesses was in the hyper-competitive telecommunications industry, where he faced heated competition from multibillion-dollar, multinational competitors. 

In four years, Allan grew this business from a startup to being named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies—earning a spot on the coveted BRW Fast 100 list.

Allan’s approach to business is practical and hands-on. He’ll share with you the exact strategies he has used to build several high growth businesses.

More specifically he’ll cover marketing strategies that will help you bring in a steady flow of leads into your business. He’ll also share with you the technology and systems that allow your business to scale and the mindset you need to succeed as an entrepreneur.

Website: successwise.com

Allan just published a comprehensive piece on What Is a Marketing Plan, How To Write Your Business Marketing Plan + Five Examples To Get You Started.

Here’s the link: successwise.com/what-is-a-marketing-plan

Phase 1: The “Before” Phase

Step 1: Select your target market.

Step 2: Craft your message.

Step 3: Reach your prospects with advertising media.

Phase 2: The “During” Phase

Step 4: Capture your leads.

Step 5: Nurture your leads.

Step 6: Sales conversion.

Phase 3: The “After” Phase

Step 7: Deliver a world-class customer experience.

Step 8: Increase customer lifetime value.

Step 9: Orchestrate and stimulate referrals.

Thank you for listening!

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