EP 06: System to Systemise Creative Work with Brent Hodgson

Today’s Guest

Brent Hodgson

Brent Hodgson is obsessed with high-performance marketing and sales strategies. But when effective marketing strategy relies on creative thinking – how do you systemize creativity, and get consistently outstanding results?

How to Systemise the Creative Process

Step 1: Make experience accessible – create a memory bank or knowledge base of all your resources.

Step 2: Decide on your success metric and measure outcomes.

Step 3: Review results and turn learning into experience – rinse and repeat.

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