2019-10-21T20:05:36+11:00 David Jenyns

Podcast Episode #6


Is it possible to systemise the creative process? Brent Hodgson thinks it is… and in this podcast, he shares a simple 3-step process of systemising the creative process to enhance your creative team’s productivity and help them achieve outstanding results.

Guest’s Background:

Brent Hodgson is obsessed with high-performance marketing and sales strategies. But when effective marketing strategy relies on creative thinking – how do you systemize creativity, and get consistently outstanding results?

Grab Brent’s system: A system to systemise creative work

How to Systemise the Creative Process

Step 1: Make experience accessible – create a memory bank or knowledge base of all your resources.

  • Collect case studies, source materials, templates and swipe files, inspiration and best practices and any other core knowledge/experiences/foundational ideas someone would need to have had to get a great outcome
  • Create a repository for storing/referring to these.
    o   Bonus tip: Create a checklist for how to review them.

Step 2: Decide on your success metric and measure outcomes.

  • Choose your success metric – how you’ll know if you’re on the right path. Get feedback from stakeholders on the output/concepts (use this to refine your process).
  • Choose how to document concepts so that everyone is on the same page.
  • Formally measure the quality of work based on your success metric.

Step 3: Review results and turn learning into experience – rinse and repeat.

  • Use both successful, and unsuccessful work to improve the knowledge base and refine the system. Implement what is learned back into the system.
    o Successful outcomes get added to the knowledge base.
    o Unsuccessful outcomes get approved upon and implemented.

Thank you for listening!

Thanks for taking the time to listen to the Business Processes Simplified podcast. If you enjoy listening to this podcast, please share it on Facebook and/or leave a review on iTunes.
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