EP 06: System to Systemise Creative Work with Brent Hodgson

Podcast Episode #6

Is it possible to systemise the creative process? Brent Hodgson thinks it is… and in this podcast, he shares a simple 3-step process of systemising the creative process to enhance your creative team’s productivity and help them achieve outstanding results.

How to Systemise the Creative Process

Step 1: Make experience accessible – create a memory bank or knowledge base of all your resources.

• Collect case studies, source materials, templates and swipe files, inspiration and best practices and any other core knowledge/experiences/foundational ideas someone would need to have had to get a great outcome
• Create a repository for storing/referring to these.
  o   Bonus tip: Create a checklist for how to review them.

Step 2: Decide on your success metric and measure outcomes.

• Choose your success metric – how you’ll know if you’re on the right path. Get feedback from stakeholders on the output/concepts (use this to refine your process).
• Choose how to document concepts so that everyone is on the same page.
• Formally measure the quality of work based on your success metric.

Step 3: Review results and turn learning into experience – rinse and repeat.

• Use both successful, and unsuccessful work to improve the knowledge base and refine the system. Implement what is learned back into the system.
  o Successful outcomes get added to the knowledge base.
  o Unsuccessful outcomes get approved upon and implemented.

Thank you for listening!