Podcast Episode #6
Is it possible to systemise the creative process? Brent Hodgson thinks it is… and in this podcast, he shares a simple 3-step process of systemising the creative process to enhance your creative team’s productivity and help them achieve outstanding results.
Guest’s Background:
Brent Hodgson is obsessed with high-performance marketing and sales strategies. But when effective marketing strategy relies on creative thinking – how do you systemize creativity, and get consistently outstanding results?
How to Systemise the Creative Process
Step 1: Make experience accessible – create a memory bank or knowledge base of all your resources.
Step 2: Decide on your success metric and measure outcomes.
Step 3: Review results and turn learning into experience – rinse and repeat.
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