EP 23: Maximising Repeat Business and Referrals with John Jantsch

Today’s Guest

John Jantsch

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine, and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world thinks about SEO.

How to Turn Your Business into a Referral Engine

Step 1: Build trust – deliver a great customer experience

Step 2: Organise your customer’s behaviour – provide them with a guided journey

Step 3: Map customer experience points – look at the ways that people come into contact with your business

Step 4: Create content for referrals – maximise the opportunities

Step 5: Reverse engineer the referral process – start with the end in mind

Step 6: Create a champion referral program – educate your best customers

Step 7: Identify your ideal customer – make sure your referral sources know who they are

Step 8: Use 5 different types of programs – aim at doing them all for a “collective momentum”

Step 9: Create a strategic partner network – work with other businesses to increase your value to your clients

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