Podcast Episode #37
James Tuckerman is one of Australia’s most accomplished digital publishers. He’s an entrepreneur, angel investor, consultant, coach and public speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then 26 years of age. In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia). In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product.
In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product.
Within six months, AnthillOnline.com was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia (http://anthillonline.com/about-us/). Since then, he has launched numerous digital ventures and helped other companies, large and small, make the transition online or helped them significantly improve their online commercial outcomes.
Automating Lead Generation in 7 Steps
Remember when sales teams would have to make cold calls directly to their prospects on a daily basis in the hopes of getting a lead? Today, all you really need is a pretty simple system like this one right here.
Step 1: Define your target audience, their problems and how your product or service will solve it for them.
Step 2: Create a lead magnet / opt-in gift that is of high value for your target audience.
Step 3: Place your opt-in gift on a dedicated landing page.
Step 4: Create a customer-centric checklist for successful opt-ins.
Step 5: After completing the checklist, the prospect is taken to an ultimate online transaction (U.O.T.) page.
Step 6: Create an auto-responder sequence to send to all prospects who successfully opted-in on your landing page.
Step 7: Specify your traffic sources and drive traffic.
Leads Are Everywhere
They may not always be obvious but we all know they are everywhere. Not everyone, however, knows they can be found without human eyes — and those who do are often too scared to leave their inflow of leads up to all these tools we have online. But with a bit of planning and creative thinking, anyone can bring potential leads their way and drive them into action.
Thank you for listening!
Thanks for joining us for this episode. Do you have any questions or feedback you’d like to share? We’d love to hear it! Let us know in the comments section below.
Remember – the next system we share could be just the one you been looking for, so subscribe on iTunes so you can get the latest episodes as soon as they’re published.
About The Show
Business Processes Simplified
We interview industry experts and have them share their best small business systems and processes. This is the quickest, easiest and most efficient way to build a systems centered business.
Podcast Episode #83This system helps entrepreneurs with business management by having them learn about measuring things in their business. While scaling up a business, it may start to feel more like a black box which can hinder on business reporting and business...
Podcast Episode #82Developing an amazing culture will clearly differentiate a business from their competitors, as number one competitive advantage in any business in the future. Culture is a feeling people have by anyone connected with the organization and is measured...
Podcast Episode #81The Power Process is a link process which can be used as a process improvement tool that business owners could efficiently utilise. It takes entrepreneurs and their teams through a step-by-step process that focuses on collaboration to solving issues...