EP 09: Identifying and Defining Your Target Audience with Declan Dunn

David Jenyns
David Jenyns

Podcast Episode #9

What’s the first step in creating any business marketing? Develop your target audience personas. The old adage, if you aim at nothing, you’ll hit it every time, is equally true in marketing. If you don’t have a clear target audience, you will not connect with anyone. Follow this three-step process by Declan Dunn that will help you define your audience personas with ease.

Today’s Guest, Declan Dunn

Declan Dunn’s been a pioneering insider in the fields of online education, corporate performance enhancement and online marketing since 1995. This unusual skill set allows him to bring people together in business settings large and small, enhance their relationships, and then empower them to monetize those relationships.

His passionate presentations based on results have been shared from San Francisco to Shenzhen, Australia, London, and at major industry conferences.

Today he helps companies by growing their audience, identifying key revenue models, and executing the plan while building data assets that add value. The key is integrating digital – social and mobile connections – into the traditional Internet business model. He is called in to conduct business development and recommend key paths for growth, helping 11 companies get acquired or go IPO and teaching over 60 million students.

He is also the founder of one of the first social networks dedicated to education by Adobe for its Social Impact in Media, which has taught over 50 million 6-12th grade students worldwide.

Identify Your Target Audience – Overview

Step 1: Persona development through search and trigger words.

Step 2: Persona development through social channels.

Step 3: Persona development through messaging by the numbers.

Thank you for listening!

Thanks for joining us for this episode. Do you have any questions or feedback you'd like to share? We'd love to hear it! Let us know in the comments section below.

If you enjoy listening to this podcast, please share it on Facebook and leave an honest review on iTunes. We'd love to know what you think.

Remember - the next system we share could be just the one you been looking for, so subscribe on iTunes so you can get the latest episodes as soon as they’re published.

About The Show

Business Processes Simplified

We interview industry experts and have them share their best small business systems and processes. This is the quickest, easiest and most efficient way to build a systems centered business.

Recent Posts

Share This