Importance of Standard Operating Procedures

David Jenyns
David Jenyns
Ever wondered why your business is falling behind your competitors? Why your competitors are building their business whilst you are full time working in your business. Discover the benefits of deploying Standard Operating Procedures, they will add value, be teachable and will be repeatable. They are the difference between being self employed and building a business.

Check out this quick video where Troy Dean talks about the benefits of SOPs in Business.

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Video transcript:

The reason I called this presentation rinse and repeat is I’m a big fan of leverage. I get bored very quickly and I don’t like doing things I don’t have to do. Dave thinks I’m a fast implementer. My business partner would tell you I’m trigger happy and he is forever trying to contain me.

I’ll have this conversation with my business partner. I’ll say, I reckon we should do this and he’ll say, righto. Let’s sit down and have a meeting. I’ll say, while you’re having the meeting, I’m going to go and do it. You just shout at me from the sidelines if you think I’m off track. I’m already out there running the race. I’m a terrible planner and I don’t like to wait. I’m impatient, I want to get things done.

What I’ve learned over the years is you need to surround yourself with good people to get things done. You can’t do it on your own. Well, you can, but eventually you’ll hit the wall and burn out and that’s not fun for anyone.

In this presentation, I want to talk about real world processes and procedures. This is work that actually happens in the real world. There is no theory here, this is work that is actually happening day in, day out in our business. I’m going to walk you through three of our systems to give you some idea of the level of detail.

Why do I think this is important? Your competition


Real World Operations

is using processes to speed up. I was talking at the Unconvention, which is an entrepreneurs convention run by a company called The Entourage. I’m doing a road show with them around Australia and New Zealand.

I was talking to a bunch of entrepreneurs about the importance of using processes and marketing automation tools. A lot of them don’t get it. They don’t understand why they need to be doing this. I said, very clearly, your competition will be doing this and that’s how they’re getting to market. That’s how your competition is racing past you and still having time with their family. They’re using automation and they’re using tools and processes to do this work.

Processes are an asset in your business. I actually did not know what Dave and Mike were going to talk about when I put these slides together last week. Processes are an absolute asset in your business. Has anyone read Built to Sell by John Warrillow? If you haven’t read Built to Sell, read it. It’s almost a novel. It’s almost like a short little fiction story. It reads very well, it’s very engaging. There is so much gold in that book.

I interviewed John recently on a podcast. He was saying his very simple methodologies are that a process needs to be repeatable, teachable and valuable. It’s got to add some value, it’s got to be repeatable and it’s got to be teachable to staff. So processes are an absolute asset in your business.

I think they are the difference between being self-employed and building a business. That’s a huge step to take. For the first three or four years that I was in business, I was self employed. I thought I was in business, but I just had fired the boss and I had become the boss. I was just employing myself, had a business partner, had a couple of staff.


Entrepreneurial Success Factors

I didn’t have any processes or any systems. I had really no idea what we were doing and I was just self employed. I was miserable.

I eventually walked out of that business and started from scratch. I was determined to do it differently this second time around. I know that sounds like a common thing I had a bit of success, hit the bottom, fell rock bottom and then booted myself up. It’s a common little storytelling narrative that people use to get you engaged. But I can, hand on heart, tell you right now that it is the absolute truth.

I’ve come across so many entrepreneurs who go on a similar journey. They feel like they’re building a business, but they’re actually just self employed. There is a big difference. It’s ok if you’re self employed, there is no judgment. If that’s what you want to do, that’s totally cool. But don’t convince yourself you’re building a business.

If you haven’t got processes in place that you can teach staff members, then you’re not building a business, you’re just keeping yourself from being employed. In my case, that is a really good thing. Anyone who knows me knows I’m the most unemployable person in the world. I just can’t get a job even if I wanted to.

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