What do you love doing? The stuff that you don’t is definitely someone else’s joy to deal with. Imagine your business full of vibrant team members having fun because each one enjoys what they do.
Mike shares how you can give people and yourself more of what you love to do.
Dave talks about this a lot. Hire the person who can build the system for you or build the training system for that specialist. Hire him for a day and say, if you were going to build this, if you were going to train a whole bunch of people, what systems would you put in place? Have you got training material that I can license from you or I can buy that I can put my specialists through? They absolutely love that. Remember, they are endlessly fascinated and motivated by that work. They want to be the best graphic designer that they can possibly be. They want to get better and better.
You’re training them and coaching them and mentoring them and saying whatever resources you need, I’ll help you with. Of course its not just that one person. You’ve got the system in place now to train everybody who is in that specialty. Im not spending $2000 to train one guy. Im training every CRO person who I will ever need. I dont know, five years from now I might have ten people in that specialty in my business.
Have a think about how this applies to you and which things you need to start. I’d love you to do an activity audit and keep track of the tasks youre doing over the next couple of weeks. Dont necessarily think just in terms of dollars and what are the cheap things that I can get off my plate? What are the things where time is going slowly? What are the things I know I should not be doing? That is quite frankly the work that you hate to do.
Then try to find that little corner of all the work that youre doing, what are the things that bring you joy? What are the things that give you energy? Thats how you know your unique ability. Its the work that brings you joy, the work that makes you happy when youre doing it. Right now, that may be less than half of your week, which is insane. Your job, your role should be to spend eighty percent of your time doing that work.