How to Build an Automated Lead Generation Process in 7 Simple Steps

Leads are the lifeblood of any business, but generating them consistently is one of the hardest things to get right. Most business owners rely on a patchwork of manual effort: cold outreach one week, a social media push the next, and the occasional referral that lands...

EP 36: Bringing Leads Back from the Dead with Pete Williams

Podcast Episode #36 By investing in an automated system to re-engage lost leads, you’re most likely to increase your sales conversion strategy rate without putting a big dent on your marketing budget. Follow Pete Williams in resuscitation marketing 101. Today’s...

EP 35: Accountability and Compliance Policy with Eden Sunshine

Podcast Episode #35 A few simple standards around communication within your team, can go a long way to changing your team’s culture. Here are a few pointers from Eden Sunshine. Today’s Guest, Eden Sunshine Eden Sunshine (yes, that’s really his name) is an...

EP 34: How to Exit Non-Performing Staff with Natasha Hawker

Podcast Episode #34 Terminating someone the wrong way can lead to costly legal breaches, so doing it correctly is vital. This 5-step system by Employee Relations expert Natasha Hawker, will guide you through conducting a performance-based employee termination process,...

EP 33: Website Build Process with Melissa Crowhurst

Podcast Episode #33 Clear and transparent communication is absolutely key through the process of building a website. By using a project management tool like Asana, you can communicate with your client and assign them tasks that need to be completed so that you can...